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GEO stands for Generative Engine Optimization - it’s about getting your brand mentioned when people ask AI tools like ChatGPT for product recommendations. With 900M weekly ChatGPT users and 60% of Google searches now showing AI answers, this is where your buyers are making decisions.

Six major ones: ChatGPT, Perplexity, Gemini, Microsoft Copilot, Claude, and Grok. We also track Google AI Overviews separately, and we add new engines as they launch.

Profound is built for Fortune 500 companies: $399–$5,000/mo, requires a sales call, and has no public free trial. CitedSpy starts at $19/mo with a 14-day free trial (no credit card). If you need enterprise-level security features and custom contracts, Profound may be better. For everyone else, we’re the smarter choice.

HubSpot gives you a one-time score and then tries to sell you HubSpot. CitedSpy tracks your brand every day with ongoing reports, agency features, and an API.

A prompt is one question you want to track - for example, “best CRM for startups.” We check it 7 times per week across each AI engine. You pay per question, not per check.

AI tools give different answers every time. If you only check once, you might get a lucky (or unlucky) result. We run each prompt 7 times and show you how often your brand actually appears - not just one random answer.

Yes. Your questions, brand list, and reports are private to your account. We use anonymous, combined data for our public research - and you can opt out of that in settings.

Yes. Email us within 30 days of any charge for a full refund, no questions asked. Annual plans get a refund for unused months anytime.

Yes - on the $399/mo Pro plan. You get your own logo, colors, custom web address, and PDF reports with your agency’s branding. Custom domains are a $29/mo add-on.

We publish our testing methods openly. If our accuracy drops below 90% in any audit, we refund the month. We’d rather lose a month’s revenue than your trust.