How the technical audit is scored
The technical audit crawls your own website and checks whether AI engines can read it properly. It is the foundation underneath everything else: if your site cannot be crawled and parsed, no amount of content work will surface you.
What gets checked
151 checks in total, of which 132 apply to individual pages and 19 apply to the site as a whole. They span 17 categories including indexability, titles, headings, content, images, links, structured data, security and AI readiness.
Every check returns one of five results: pass, warn, fail, notice, or not applicable. Checks that do not apply to a page are skipped entirely.
How a page is scored
Not all checks matter equally, so each carries a weight based on how serious it is.
| Severity | Weight |
|---|---|
| critical | 15 |
| high | 7 |
| medium | 2.5 |
| low | 0.5 |
| notice | 0 - counted for display, excluded from scoring |
Points earned = pass -> full weight
warn -> half weight
fail -> zero
Points available = the total weight of the checks
that applied to this page
Page score = (points earned / points available) x 100A warning earns half credit rather than none. Because inapplicable checks drop out, the denominator changes from page to page.
The severity cap
After the average is calculated, a ceiling is applied. Without it, a page with one catastrophic problem could still score well on the strength of many trivial passes.
If any CRITICAL check fails:
ceiling = 45, minus 5 for each extra critical failure,
never below 20
Else if any HIGH check fails:
ceiling = 85, minus 8 for each high failure,
never below 45
Else if 3 or more MEDIUM checks fail:
ceiling = 80Only the first matching rule applies, and the cap can only lower a score.
| Critical failures | Highest possible score |
|---|---|
| 1 | 45 |
| 2 | 40 |
| 3 | 35 |
| 6 or more | 20 |
This is why a page can show a low overall score while several of its categories show 100. The category scores are not capped; only the page total is. If a page scores 45 with strong categories, look for a single critical failure rather than assuming broad problems.
The site score
sum of every audited page's score
Site score = --------------------------------
number of pages auditedA plain average with every page weighted equally. Your home page counts exactly as much as your deepest blog post. Pages that failed to load are excluded from both halves.
The four hero tiles
Three of these count individual checks summed across every page, not pages.
| Tile | What it counts |
|---|---|
| Critical - blocks citation | Checks across all pages that failed at critical or high severity |
| Warnings | Checks that warned, or failed at medium, low or notice severity |
| Passing checks | Checks that passed |
| Pages need fixes | Pages with at least one failing check |
Only the last counts pages. Because the first three multiply checks by pages, they get large quickly and are shown in compact form such as "1.2K", with the exact figure on hover.
Template issues
A problem appearing on so many pages that it clearly comes from your site template rather than individual content. Fix it once and it is fixed everywhere.
A check qualifies when it fails or warns on 3 or more pages and on at least 30% of all audited pages. Both conditions must hold, which keeps the list to genuinely systemic problems.
Start here. A single template fix routinely moves more pages than weeks of individual page edits.
Reading a page row
| Element | Meaning |
|---|---|
| Red badge | How many checks failed on that page |
| Amber badge | How many warned |
| Green tick | No failures and no warnings |
| AI score | That page's score out of 100 |
Rows are sorted worst first, so the top of the table is always your work queue.