AI Visibility Score

An AI visibility score is a single 0-100 number that captures how well AI engines recommend your brand when buyers ask about your category. CitedSpy finds your competitors and the real prompts you should appear in, queries ChatGPT, Perplexity, Gemini, Claude and Grok live, then rolls the results into one score - and shows the exact breakdown behind it: presence (how often you are named), rank quality (how high), and sentiment (how positively). One number to track, three levers to pull.

An AI visibility score compresses a messy question - do AI engines recommend us in our category, and how strongly - into one comparable 0-100 number. It is not a vanity metric: a low score means buyers asking ChatGPT or Perplexity for the best option in your space are being handed your competitors instead of you. A single figure is what makes AI visibility trackable, benchmarkable, and easy to report to a team that will not read a ten-tab spreadsheet.

The score is a weighted blend of three things an engine actually does with your brand. Presence - how often you get named at all - is the biggest lever, because showing up is most of the battle. Rank quality captures how high you land when you are named, since being listed first is worth far more than being buried fifth. Sentiment measures how positively engines describe you, and it is scaled by presence, so a brand that never appears cannot score on tone. CitedSpy shows you all three, not just the headline.

That decomposition is the point. A bare number tells you where you stand; the breakdown tells you what to fix. If your score is dragged down by presence you have a coverage problem - you are simply absent from answers. If presence is fine but rank quality is low, you appear but get out-positioned by rivals. This is the core of Generative Engine Optimization (GEO): traditional SEO scores a page's rank, an AI visibility score measures whether the engine puts you inside the answer at all - and which lever to pull to get there.

Start with the headline number and its grade band. Below about 15 you are largely invisible - engines recommend competitors in your own category. Around 40-70 is partial visibility: you show up in some answers but not consistently. Above 70 is strong - engines reliably surface you near the top. But the band alone is not the story; two brands can both score 45 for completely different reasons, and the fix for each is the opposite.

So read the breakdown next. The three levers add up to your score out of 100, and the gap to 100 is your headroom. A short presence bar means you are missing from answers entirely - a content and authority problem. A full presence bar but a short rank-quality bar means you are named but out-positioned - a competitive-framing problem. The per-engine spread then shows where the score is really lost: it is common to score well on Perplexity, which leans on live web search, yet near zero on an engine working from older training data. Fix the weakest lever on the weakest engine first.